Marci Weisler is an accomplished digital executive and advisor with over 15 years of experience growing and managing digital media and enabling technology business for both startups and brands. Her experience spans online, mobile and social, with emphasis on strategy, business development and marketing. As a tenacious trailblazer, connector,operator and entrepreneur, she brings transformational leadership and strategic thinking, product marketing and business development experience to actualize business opportunities.
In 2013, Marci co-founded SWSI Media (Smart Women. Smart Ideas), which creates original programming around female founders and their companies so they can get the exposure to Get Know, Get Funded and Go Big! In less than two years, SWSI built a digital franchise, Queen Bee, which as acquired by BET Networks, a division of Viacom, who will produce a full television series of the show for the Fall 2016 season.
Marci has served as strategic advisor to the CEO and management team at PhotoShelter, the leading platform for photographers, and has worked with the team to develop marketing and sales expertise for their B2B SaaS platform, Libris. She also led the 4A's, the advertising agency trade association, in their digital transformation to enable them to attract and retain members in a dynamically changing industry.
Prior to founding SWSI, Marci served as COO at EachScape, leading marketing, business development and operations for this B2B SaaS platform for building cross-platform apps for phones and tablets, used by NBC, Kellogg's, Gannett and more. She has advised growth startups including Gigya and Mast Mobile and brands including Gilt Group and CondeNast.
Marci was the first head of digital for Time Out North America and led the strategy and execution of a full rebuild of both infrastructure and site. Earlier in her career, Marci led business development and carrier sales for Vindigo, an early leader in mobile content, and created partnerships with content providers and brands, and closed $1 million plus deals with mobile carriers that led to the acquisition of Vindigo by a Japanese company. Additionally, she was a key member of management teams at LimeLife, Flooz, Muze, and AirMedia.
Marci began her career in the cable business, working for programmers (Showtime, Nickelodeon), an operator (Insight) and at online service Prodigy works with TV networks and entertainment companies. She holds and MBA from Columbia Business School and a BA from Cornell University. She is active in the NYC startup community as a mentor for Women Innovate Mobile, and strategic advisor, and sprint try-athelete as well as a fan of all things Brooklyn, where she lives with her family and dog.